Case Study · Ecommerce All work

Cerana Clothing

A premium, sewn-to-order streetwear brand with an editorial storefront built to make made-to-order feel like luxury, not a wait.

EcommerceWeb DesignBrandSew-to-Order UXHosting & Care
cerana.co.uk
Cerana Clothing desktop website
Cerana Clothing mobile website

Scroll within the desktop frame, or the phone, to explore the full site.

Client

Cerana Clothing Ltd

Sector

Fashion ecommerce

Model

Sewn-to-order, made in Bali

Services

Ecommerce design, build & care

Live site

cerana.co.uk

Year

2026

The brief

Cerana is a luxury-minimal streetwear label with a sewn-to-order, zero-waste model, every piece handcrafted in Bali only after it is ordered. The storefront needed to feel as elevated as the product, tell the made-to-order story so customers understood the why behind the wait and convert browsers into buyers across its collections.

Our approach

We built an editorial, image-led store fronted by a bold “cut, sewn, dyed for you” hero, with collection-led browsing and a clear sew-to-order explainer that reframes the lead time as the whole point: craftsmanship and zero waste, not a delay.

What we built

  • Full ecommerce storefront, cart and checkout
  • Editorial hero and lookbook imagery
  • Collection-led navigation
  • Sew-to-order explainer
  • Customer reviews and social proof
  • Affiliate-programme sign-up
  • Designed mobile-first
  • Secure hosting and ongoing care
Compliance built in

As accountants ourselves, we made sure the store carries what Cerana Clothing Ltd is legally required to show: registered company name, number, place of registration and registered office, plus the VAT and consumer information an online shop must display.

The result

A storefront that matches the calibre of the product and makes the made-to-order model feel premium and deliberate rather than inconvenient, an editorial brand experience that carries cleanly from desktop to phone.

Next project

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