HJM Aviation Services

The brief

Harry Jackson-Mallender has been flying since the age of 14, has worked as a Flight Information Service Officer since 2019 and is a CAA-authorised FRTOL examiner and microlight flight instructor. Through HJM Aviation Services he trains student pilots and licence holders in radiotelephony, conducts FRTOL examinations and offers microlight flight instruction alongside. He needed a site that led with the radio work, explained the licence in plain terms and let pilots ask about a course, an exam or a flight in a couple of taps.

Our approach

We built a clean, photo-led site in HJM's red and blue around real photos from the airfield and the cockpit, opening on a two-slide hero that splits the offer: Master the radio, and Take to the skies. The FRTOL gets a plain-English explainer of both exams, ground school topics, course formats and exam options sit side by side, and every booking button opens an enquiry form already labelled with the course or exam the pilot chose.

What we built

• Two-slide hero for RT training and flight instruction
• Plain-English FRTOL explainer: theory and practical exams
• Twelve RT ground school topics, from radio checks to emergency calls
• Ten microlight flight instruction options
• Harry's timeline, from first flight at 14 to FRTOL Examiner
• Exam day checklist of what to bring
• FAQs plus direct links to CAP 413, CAP 2325 and CAP 2118
• Enquiry pop-up preset to the course or exam, with spam protection

The result

A professional home for HJM's radio training that puts the FRTOL front and centre, explains it in plain terms and gives every pilot a direct line to Harry.