KARAME

The brief

KARAME sits in the space between skincare and makeup, with three products, PREP, FRESHEN and FINISH, that together make the Fresh-Face Routine. Its founder needed a launch-ready shop that felt as considered as the packaging, explained the routine in seconds and let customers buy a single step or the complete set in a few taps. It also needed to start building a following before launch, with a mailing list for early access and exclusive samples.

Our approach

We designed a warm, editorial shop in KARAME's brand colours, opening on the brand's own promise: people don't notice KARAME, they notice you. Our custom front end is connected to KARAME's own Shopify store, so the bag and secure checkout run through Shopify, while the routine, the signature FRESHEN balm and the brand's values each get a calm section of their own.

What we built

• Editorial hero and scrolling brand ticker
• Shop of the three steps and the complete routine set
• Product pages with how to use, key ingredients and packaging tabs
• Slide-out bag with secure Shopify checkout
• The Fresh-Face Routine, explained step by step
• Signature spotlight on FRESHEN
• Values strip: vegan, cruelty free, teen and sensitive skin friendly
• Mailing list sign-up for early access and samples

The result

A launch-ready shop that feels as considered as the products, explains the routine at a glance and takes customers from first look to checkout in a few taps.