Case Study All work

S M Royle Plumbing & Heating

A warm, night-lit site for a third generation Stockport plumbing and heating firm, built to book boiler services and win bathroom refits.

Web DesignBuildHosting & CareBrand IntegrationFinal review
smroyle.co.uk
S M Royle Plumbing & Heating desktop website
S M Royle Plumbing & Heating mobile website

Scroll within the desktop frame, or the phone, to explore the full site.

Client

S M Royle Plumbing & Heating

Sector

Plumbing, heating and bathroom refits

Location

Stockport, Greater Manchester

Services

Design, build, hosting & care

Live site

smroyle.co.uk

Year

2026

The brief

S M Royle Plumbing & Heating is a third generation, Gas Safe registered family firm in Stockport, run by Simon Royle. The work covers boiler installation, servicing and repairs, hot water cylinders and full bathroom refits taken from strip-out to finished room. Simon needed a website that showed the standard of his work with real job photos, explained each service in plain English and made booking a service or asking for a quote quick from any page.

Our approach

We built a warm, dark site that opens on a night-time film of a cutaway house with the heating glowing through every room, then follows a 3D boiler that builds itself as you scroll, from sizing to commissioning. Each service has its own page with a step-by-step process and FAQs, real bathroom jobs are shown on drag-to-compare before and after sliders, and the quote form opens from any page, already set to a bathroom refit or a boiler service when that is what the visitor clicked.

What we built

  • Night-time hero film of a house warmed room by room
  • Scroll-driven 3D boiler install story
  • Pages for boiler installation, servicing, repairs and bathroom fitting
  • Drag-to-compare before and after sliders on real bathroom jobs
  • Our work gallery of real job photos, filtered by job type
  • Plain-English guides on boilers and bathroom refits
  • Areas page covering Stockport and surrounding towns
  • Quote pop-up with clearly labelled fields and spam protection
Built-in detail

We built in structured data so search engines can read the business properly: plumber details on the homepage, service and breadcrumb markup on each service page and article markup on every guide, alongside a privacy policy that names each service handling quote form data and how long enquiries are kept.

The result

A site that looks as finished as Simon's work, explains every service in plain terms and gives homeowners across Stockport a quick way to book a service or ask for a quote.

Next project

Mark Yeoman Painter & Decorator